The Power of Buzz by Susan Friedmann

How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie “The Blair Witch Project” become such an incredibly successful phenomenon? The answer lies in the power of “buzz.”

Untitled-1Buzz or word-of-mouth marketing influences more people to buy, or not to buy products and services, than most other forms of marketing. Why is it so powerful? Basically, we have a need to share information as a means of communication and also as a way of understanding the world around us. Often, we base many of our purchasing decisions on information gleaned from friends and well-respected associates. We tend to listen to them more readily than most mass-media messages.

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Time is Our Most Precious Commodity

griefimage.I learned early in life that things never last. There are seasons in a persons life. I know we’ve all heard it our entire lives from our parents but to really embrace the concept and become cognizant of the changes you often have to experience them first hand. However, I’m here to tell you again. To urge you to wake up out of the brain fog of our routines lives and look beyond the day to day and imagine what you really want to do with the rest of your life. Continue reading Time is Our Most Precious Commodity