Business Week Article: When Skittles Met Twitter

This is an example of when a company is embracing social media and using 'user generated' content to promote their product. The opening line of the article is, "A bold social media marketing experiment on the Mars brand's home page prompted a lively debate at the fourth annual Social Media Conference" giving you an inside view, case study for the Skittles brand.

And although it seems most companies don't understand 'social media' it is the wave of the future. It is the next step in the personal, one-to-one marketing everyone was talking about several years ago, except now their are tools available making it possible to reach beyond the one-to-one concept giving your customers the ability to participate with the company/product/person/brand.

However, there are some things companies need to know before jumping into the social marketing game and iThinkMedia can help! You can take one of our online classes or request a training session at your company.