I didn’t think they did but a visit today confirms they are still around. Although, the guys didn’t get past the front door or even close to pitching me on the product. Who can imagine a single woman letting two men into her home with no one else around? I’m sure they are harmless but I certainly wasn’t going to find out, besides who buys a vaccum this way anymore? Its not the fifties when it was normal for people to knock on your door with the expectation of selling something. No one does this anymore—we live in the internet age—where marketing has moved beyond the door-to-door phase—where you get marketing messages delivered to your cell phone. Where you can go online and research the latest/greatest carpet cleaner instead of having two, not so well dressed, slightly disheveled guys knock on your front door without any warning!
Let me set the stage, I’m sitting in the living room, around noon, working on my laptop. I hear a knock on the front door, I look out the front window, see a van parked on the road and think, “these are some of my son’s friends coming by to go to lunch or something”. So without thinking I open the door, to my surprise it was two older guys, certainly not my son’s friends who quickly rattle off something about, ‘we’re not trying to sell you anything’ but can you try out this new air freshner—so I take the air freshener—spray a little—that was kinda stupid though, what if it was something that would have knocked me out (LOL).
So anyway, I hate air fresheners and I should have immediately refused but since I didn’t I opened the door to tell them I don’t use air fresheners and by that time they had brought up a carpet shampooer from their van.
The pitch now was something about showing me this carpet shampooer and before they had a chance to say much of anything I blurted out, “I’m not interested, I have a carpet shampooer”—he tried to get in another word and I said, “no thanks, I’m not interested” handing him back the air freshener, shutting and locking the door.
So yes, door to door salesmen still exist but I don’t think they make many sales pitches.
After saying all this, my experience today reminds me of the commercial where the guy is trying to scam someone sitting next to him face-to-face in a coffee house. Where the gist of the commercial is its harder to scam someone in person than it is do to it online. So call me a skeptic, I’m cautious not only when salespeople come to my door or when idiots try to scam me online. I guess the moral of the story is follow your gut, its still holds true, if its “to good to be true”, it usually isn’t. Its a good thing to remember in all facets of life, including online.
This also reminds me of something Seth Godin was talking about in his blog, meatball-mondae about marketers having a new toolbox filled with technology goodies—but the reality is you can have all the technology, that is the easy part, the hard part is changing the organization—this is the key. Technology is the easy part, its applying the technology, changing your business practices and becoming something different is hard. Most companies get the technology—but are still using door-to-door salespeople to get the word out about their products!