Category Archives: Technology

The Power of Buzz by Susan Friedmann

How did Hotmail gain over 12 million subscribers in 18 months? How did the very low budget movie “The Blair Witch Project” become such an incredibly successful phenomenon? The answer lies in the power of “buzz.”

Untitled-1Buzz or word-of-mouth marketing influences more people to buy, or not to buy products and services, than most other forms of marketing. Why is it so powerful? Basically, we have a need to share information as a means of communication and also as a way of understanding the world around us. Often, we base many of our purchasing decisions on information gleaned from friends and well-respected associates. We tend to listen to them more readily than most mass-media messages.

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Stellarium: Must Have for Teachers & Learners

We all love to look up to ponder the stars and now there is a FREE open source software to help you see a realistic sky in 3D on your computer. Stellarium is described as a “planetarium for your computer”. You can download the software free at

Some of the features include: – over 120,000 stars from the Hipparcos catalogue with info – asterisms and illustrations of the constellations – – images of nebulae – realistic Milky Way – very realistic atmosphere, sunrise and sunset – the planets and their satellites – a powerful zoom – time control – multilingual interface – scripting to record and play your own shows – fisheye projection for planetarium domes – spheric mirror projection for your own dome – graphical interface and extensive keyboard control – equatorial and azimuthal grids – star twinkling – shooting stars – eclipse simulation – skinnable landscapes, now with spheric panorama projection – add your own deep sky objects, landscapes, constellation images, scripts…

Get your FREE copy today—


Reading, Writing, & Research in the Digital Age

Another great resource from Pew Internet

School Library Journal’s Leadership Summit 2011, Director Lee Rainie looked at the “state of reading” in the digital age by going through Pew Internet data about how teens use the internet, smartphones, and social networking sites. He argued that reading is now 1) raw material for further creation; 2) real-time in the mobile age; 3) a “social contact sport” as teens share reading and other media and learn from them.

Reading, Writing, & Research in the Digital Age

Tweet-A-Thon 2009: Showing the Power of Social Networking for a Social Cause!

If you watch CNN or Fox then you may have heard the news anchor talk about social networking sites Twitter, FaceBook, mySpace etc. Most understand the value of FaceBook and mySpace, i.e., staying in touch with friends and family online. But most don’t understand Twitter – most people look perplexed when I tell them about it and wonder what value this type of communication has. Well today was a historical event, this was the first online Tweet-a-Thon 2009 raising money for a great social cause – clean water!
The show had its glitches but the technology is still young! The greatest thing about the technology and what separates it from traditional media is the two way conversation! It gives people the ability to participate – you are no longer ‘watching’ something – you are sharing and participating not only with the guests real time but with the other hundreds of people who want to make a difference in the social cause!I predict this is the first of many ‘online’ thons – that will take place. Another thing that takes this to another level is the cost of entry into this market is not hundreds of thousands of dollars! I would estimate, to do it right it takes from 5,000 to 10,000! But if you’re on a shoe string – you can do this for under 500 bucks! So if you have a great cause you’d like to champion then jump in and start swimming!
This will be a good topic for an online seminar – titled, raising money for your favorite charity – produce a web-a-thon for FREE!Visit the site Tweet-a-Thon 2009 and donate today!